An AI marketing team for startups, working while you’re in meetings.
An AI marketing team for startups is a set of agents that each own one job, posts, monitoring, or replies, toward a number you set, such as 40 signups a month from content. Kovnor proposes the team, shows a practice run, and keeps the work going. You approve what goes out, and every result shows its cost.
A startup marketing lead has a signup target, a calendar full of meetings, and nobody to hand the writing to. The jobs that eat the week are the same every week: two posts that bring signups, a morning sweep of what people say, and replies in the company's voice. Kovnor turns each into a project with an outcome it checks and agents that keep at it, and the lead's part shrinks to a pick between two openings.
Illustration. Loopwise is an example company; its names and numbers are not results.
What holds today
- Kovnor proposes the team for an outcome, with one job per agent and a lead agent that owns the plan.
- A practice run shows what the team would make, with sources and cost, before anything is sent.
- Posts, replies and spending wait for a person until an agent has earned that one thing. Limits pause the work and ask you.
The job today
Take Loopwise, an example startup. Mara runs marketing with one teammate, Sam. The plan says two LinkedIn posts a week, a comparison page, and an answer to every mention within a day. In practice the posts slip to Friday, mentions sit unread on Reddit, and the comparison page has been “next week” for a month.
The outcome Kovnor checks
Mara tells Kovnor the outcome: “40 signups a month from content”. Kovnor reads loopwise.com, asks what it can’t find, and proposes three projects: content that brings signups, a mentions sweep, and replies in Loopwise’s voice. Each has a number Kovnor reads from PostHog and Search Console on a schedule, and a lead agent that changes the plan when the number says so.
The team
A strategist, a writer, an editor, a publisher and an analyst on content; a scout on mentions; a community agent on replies. Each has one job and a few tools, and works with no computer, a browser or a full computer as the job needs. Mara and Sam are in the projects. Before anything goes live, a practice run hands in about ten drafts, each with its sources and its cost.
What still needs you
Twice a week, a pick between two openings, with the writer’s recommendation. Once a day, a batch of replies to approve, until the community agent earns the right to post simple ones alone. If Mara doesn’t answer by 18:00, the ask goes to Sam. Home shows signups against the target, what got done, and what it cost against her limit.
Questions
Is Loopwise a customer?
No. Loopwise, Mara and Sam are an example company used across this site to show one marketing team in one place. The posts, the signups and the costs are illustrations, not results.
Will the agents post without me?
Not at first. Every agent starts by asking. When its work is approved without changes again and again, Kovnor offers to let it do that one thing alone, and you can say no or undo it any time. Anything new or over your limit still asks.
What does a team like this cost?
Plans start at $99 a month with $100 of credits, and every draft, reply and report shows what it cost. Set a limit for the workspace, each project and each agent; at the limit the work waits and asks you.
Related
- Agent workflowsAgent workflows, step by step: which agent drafts, which one checks, and what a person still approves, starting with marketing.
- Kovnor featuresKovnor features: checked work, limits that hold, an outcome Kovnor reads from your tools, Waiting on you, and the weekly scorecard.
- Kovnor pricingKovnor pricing: Build $99 with $100 of credits, Grow $399 with $450, Scale $699 with $850. Unlimited seats, and limits that hold.
Tell Kovnor the outcome. It proposes the team.
20 minutes with the founder. We set your first goal together. Nothing sends without your OK.
Book a demo. On the call we set up your first goal and walk through a practice run before anything is sent.