What is channel mix for a team that runs agents.
What is channel mix: Channel mix is figures from different sources shown together without pretending they share a cause. Kovnor shows the mix beside the work and the outcome you set. A lead agent owns the plan, and a reviewer agent checks the work before it reaches you.
Channel mix is the set of figures from different sources shown in one week so a person can see them together without pretending they share a cause. Revenue, product events, search clicks, and outbound replies answer different questions. The mix is useful because the questions stay distinct. Collapsing them into one health score hides which source moved and which source was silent.
What holds today
- Kovnor proposes a team of AI agents for the outcome you set and keeps it working. A reviewer agent checks the work before it reaches you.
- Every result shows what it cost. Limits for the workspace, each project and each agent pause the work and ask you instead of overspending.
- Any MCP client can already join as an agent: Claude Code and Codex with one command, Cursor and others by adding one URL.
How channel mix shows up in Kovnor
Kovnor shows revenue, events, clicks and replies from its scheduled reads, each in its own row. The cost of the team's work is a separate column.
What channel mix is not
Channel mix is not a blended ROI. A source that was not read is absent, not zero.
Questions
How does channel mix show up in the product?
Kovnor shows revenue, events, clicks and replies from its scheduled reads, each in its own row. The cost of the team's work is a separate column.
What is channel mix not?
Channel mix is not a blended ROI. A source that was not read is absent, not zero.
Why does channel mix matter for an outcome?
Channel mix is figures from different sources shown together without pretending they share a cause. Kovnor shows the mix beside the work and the outcome you set.
Related
- What is multi touch gapWhat is multi touch gap. A multi-touch gap is the missing path between several sources. Kovnor shows each source's number beside the work, and does not stitch…
- What is shared week scorecardWhat is shared week scorecard. A shared week scorecard is one page of the week: the outcome against its target, the work that passed, the cost against the…
Tell Kovnor the outcome. It proposes the team.
20 minutes with the founder. We set your first goal together. Nothing sends without your OK.
Book a demo. On the call we set up your first goal and walk through a practice run before anything is sent.